Who We Are: The Price Way
The founding principles of Price have never changed – business integrity, first-class service, innovation, and a commitment to people remain our core principles today.
Get to Know Gerry
A message from Gerry Price, Chairman and Chief Executive Officer of Price. He explains how “easy to do business” is what makes us who we are.
Company History
The Price organization, incorporated in 1949, was first established as a sales company. Since that day, we have become the market leader in commercial HVAC.
Corporate
Vision & Values
For over 25 years, our vision and values have guided us in delivering superior customer service by seeing the world through our customers’ eyes—shaping who we’ve been since 1949 and who we continue to become.
The Price Way
Price’s founding principles remain unchanged: integrity, service, innovation, and commitment to people. The Price Way is built on 13 tenets.
Get to Know Gerry
The inscription “Through These Portals Pass the World’s Most Beautiful Grilles” first appeared above the shipping doors of our Winnipeg factory over 40 years ago.
Price employees are committed to serving the needs of our customers. Whether it is the manufacturing team that provides dependable short lead times and on-time delivery, the product development engineers and laboratory technicians who provide application engineering support and relentlessly develop new commodity and specialized niche products, or our software and multimedia developers who create unique Price software, it truly is “easy to do business” with Price.

Gerry Price, Chairman and Chief Executive Officer


Anatomy of a Startup
Lessons Learned on the Way
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I'm Just Gerry
Building a Forever Company The Price Way
For entrepreneurs, innovators, and leaders seeking affirmation that there are no shortcuts on the path to finding success in business. All net proceeds from book sales flow directly to the Price Family Foundation.
Company History
The Price organization, incorporated in 1949, was first established as a sales company.
Our manufacturing endeavors arose from our belief that we could supply superior products and services at a competitive price. As a private company, continuity in management and ownership has greatly contributed to our excellent record. We have a history and reputation to be proud of. You can rely on Price – our products and services – with confidence.

Sunset collage of Price products used for advertisements in 1989.
Photo shoot designed by Barb Price.
Our Vision
Our vision has remained the same for over 25 years: provide superior customer service.
The basis of our success lies in taking care of our customers and our people – everything we do is about service. We pride ourselves on listening carefully, and looking at the world through our customers’ eyes.
Vision
- Service culture
- Easy to do business
- Technical support
- People
- Delivery excellence
- Product innovation
- Custom applications
Our Values
Our values guide and govern every decision we make.
Our values are a constant reminder of the business we started in 1949, the business we have evolved into today, and the business we see for ourselves in the future.
The Golden Rule:
Treat others as you would want to be treated.
Values
- Integrity
- Trust
- Respect
- Fairness
- Passion
- Participate
- Family
The Price Way
The founding principles of Price have never changed. Business integrity, first-class service, innovation and a commitment to people remain our core principles today. The Price Way of doing business is based on the following 13 tenets.
Service
The Golden Rule
Straight Goods
Growth
Innovation
Risk
Resilience and Grit
Foundation and Legacy
Team Humility and a “No Ego” Culture
Execution
Financial Discipline
Distributed Leadership
Greater Good
The Price Way:
Greater Good
The Responsibility and Privilege of Serving Our Community
Price is celebrating its 75th anniversary throughout 2024, and our commemoration of this milestone will dedicate special attention to the 13 tenets of the Price Way. Each post in this blog series explores one of these guiding principles, giving our blog readers a closer look at its meaning.

Anvil Management
Invest, Innovate, Serve