Who We Are: The Price Way

The founding principles of Price have never changed – business integrity, first-class service, innovation, and a commitment to people remain our core principles today.

Chairman's Message

A message from Gerry Price, Chairman and Chief Executive Officer of Price. He explains how “easy to do business” is what makes us who we are.

Company History

The Price organization, incorporated in 1949, was first established as a sales company. Since that day, we have become the market leader in commercial HVAC.

Corporate Vision

Our vision has remained the same for over 25 years: provide superior customer service. We pride ourselves on looking at the world through our customers’ eyes.

Corporate Values

Our values are a constant reminder of the business we started in 1949, the business we have evolved into today, and the business we see for ourselves in the future.

Who We Are: The Price Way

The founding principles of Price have never changed. Business integrity, first class service, innovation, and a commitment to people remain our core principles today.

Chairman's Message

The inscription “Through These Portals Pass the World’s Most Beautiful Grilles” first appeared above the shipping doors of our Winnipeg factory over 40 years ago.

Price employees are committed to serving the needs of our customers. Whether it is the manufacturing team that provides dependable short lead times and on-time delivery, the product development engineers and laboratory technicians who provide application engineering support and relentlessly develop new commodity and specialized niche products, or our software and multimedia developers who create unique Price software, it truly is “easy to do business” with Price.


    Gerry Price, Chairman and Chief Executive Officer

      Company History

      The Price organization, incorporated in 1949, was first established as a sales company.

      Our manufacturing endeavors arose from our belief that we could supply superior products and services at a competitive price. As a private company, continuity in management and ownership has greatly contributed to our excellent record. We have a history and reputation to be proud of. You can rely on Price – our products and services – with confidence.

        Our Corporate Vision

        Our vision has remained the same for over 25 years: provide superior customer service.

        The basis of our success lies in taking care of our customers and our people – everything we do is about service. We pride ourselves on listening carefully, and looking at the world through our customers’ eyes.

          • Service culture
          • Easy to do business
          • Technical support
          • People
          • Delivery excellence
          • Product innovation
          • Custom applications

            Our Corporate Values

            Our values guide and govern every decision we make.

            Our values are a constant reminder of the business we started in 1949, the business we have evolved into today, and the business we see for ourselves in the future.

              The Golden Rule:
              Treat others as you would want to be treated.

              • Integrity
              • Trust
              • Respect
              • Fairness
              • Passion
              • Participative
              • Family

              Sunset collage of Price products used for advertisements in 1989.
              Photo shoot designed by Barb Price.

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